Through our new, year-round online platform, the PGA Show Connects Virtual Summit will be comprised of a half day of engaging webinars addressing market trends, player development, customer experience and retail strategies.

The Virtual Summit will feature many industry leaders including Suzy Whaley, PGA, President, PGA of America, and Seth Waugh, CEO, PGA of America, Sports & Leisure Research Group President Jon Last and influential thought-leaders representing the best in their fields from coaching, retail, fashion and customer service. The Summit will close with a fashion trends panel discussion and an engaging virtual fashion show.

All webinars are free to attend and will be available on-demand following the event.


11:00AM-12:00PM EST: PGA of America Welcome & Opening Session: The Golfer in the COVID-19 Era: Insights from our Back to Normal Barometer

11:00AM: PGA of America Welcome

Presented by Suzy Whaley, PGA, President, PGA of America, and Seth Waugh, CEO, PGA of America

11:15AM: Normal Barometer has been pulsing golfer and overall consumer sentiment since the onset of the pandemic in March and comparing and contrasting it to similar research conducted over the past twenty years. Join SLRG President and golf industry veteran Jon Last as he provides insights surrounding the key questions that every golf related business is asking: "How is the pandemic impacting golfer attitudes and behaviors?" "How do we restore confidence so that our customers return?" and "What will the new normal look like?

Presented by Jon Last, President, Sports & Leisure Research Group

12:00PM-1:00PM EST: Delivering What Customers Really Want (Panel Discussion)

Panel Guests:

  • Ian James, CEO, RetailTribe
  • Tom Morton, PGA, Director of Coaching & Development, Haggin Oaks

Moderator: Mike O’Donnell, Senior Director, Coaching & Player Development, PGA of America

Understanding consumers is the key to sustaining and growing your business. Delivering exceptional consumer experiences is the cornerstone of running any successful business. Golf is no exception. Join this panel discussion on how to identify what consumers really want and how to structure your business to meet their needs.

Included in the discussion, the panel will cover:

  • How to segment your consumers
  • What each consumer is looking for
  • Strategies to market and operate to surprise and delight your consumers

12:45pm: Brief Intermission and Invitation to Explore Virtual Exhibitor Marketplace

1:00PM-2:00PM EST: Creative Retail Strategies During a Challenging Time (Panel Discussion)

Panel Guests:

  • Buddy Christensen, President, Golfdom
  • Devon Craddock Thew, Club Buyer, Kiawah Island Club
  • Ken Morton Jr, Vice President Retail & Merchandising, Morton Golf LLC
  • Tracey Stearns, Director of Retail, Congressional Country Club

Moderator: Mike Johnson, Senior Editor, Golf Digest/Discovery Golf

Golf retailers are used to finding imaginative solutions to problems that arise—whether they be internal or external. The COVID-19 pandemic, however, has challenged our industry in a manner never before seen. To be successful in—or at least make it through—this environment, retailers need to be nimble, inventive, resourceful and above all, resilient. Golf Digest equipment editor E. Michael Johnson moderates a panel of four of the nation’s top golf retailers covering off-course, resort, public and private golf facilities who discuss their ideas on how to not only survive, but thrive, in an uncertain sales environment.

Included among the areas the panel will cover:

  • Creative retail ideas brought about by COVID-19 that can be employed in a non-pandemic world
  • Capitalizing on the influx of new golfers and those with a reinvigorated interest in the game
  • Adapting clubfitting practices in a social-distanced environment

2:00PM-3:00PM EST: How to Get Better Results for Your Players and Make More Money in Less time (Panel Discussion)

Panel Guests:

  • Dan Bubany, PGA, Assistant Golf Professional, La Paloma Country Club
  • Tony Chavez, PGA, Tony Chavez Golf Studio
  • Rion Groomes, PGA, Director of Golf at Keowee Key Golf Course

Moderator: Will Robins, PGA, RGX and WRGolf CEO and PGA.Coach Advisor

Case Studies on how PGA.Coach can transform your business, your players and your life.

In this presentation, Will Robins, PGA, will show you how the PGA Modern Coach series can help you achieve the results our panel of Coaches have personally experienced. Joining Will live will be a panel of three PGA Coaches who will offer insight of how PGA.Coach and the Becoming the PGA Modern Coach training series has transformed their lives.

  • How reignite your confidence and passion for golf coaching. (Tony Chavez, PGA)
  • How to make more money than you have ever made coaching. (Rion Groomes, PGA)
  • How to get clear and take action on following your passion in the golf industry. (Dan Bubany, PGA)

3:00PM-3:30PM EST: Apparel Trends Insights Panel Discussion and Virtual Fashion Show

Featuring Guests:

  • Jessica Marksbury, Multimedia Editor, GOLF Magazine/
  • Bailey Mosier, Host, Reporter & Writer, Golf Channel
  • Brittany Romano, Associate Editor, Golf Digest/Discovery Golf