Through our new, year-round online platform, the PGA Show Connects Virtual Summit will be comprised of a half day of engaging webinars addressing market trends, player development, customer experience and retail strategies.
The Virtual Summit will feature many industry leaders including Suzy Whaley, PGA, President, PGA of America, and Seth Waugh, CEO, PGA of America, Sports & Leisure Research Group President Jon Last and influential thought-leaders representing the best in their fields from coaching, retail, fashion and customer service. The Summit will close with a fashion trends panel discussion and an engaging virtual fashion show.
All webinars are free to attend and will be available on-demand following the event.
11:00AM-12:00PM EST: PGA of America Welcome & Opening Session: The Golfer in the COVID-19 Era: Insights from our Back to Normal Barometer
11:00AM: PGA of America Welcome
Presented by Suzy Whaley, PGA, President, PGA of America, and Seth Waugh, CEO, PGA of America
11:15AM: Normal Barometer has been pulsing golfer and overall consumer sentiment since the onset of the pandemic in March and comparing and contrasting it to similar research conducted over the past twenty years. Join SLRG President and golf industry veteran Jon Last as he provides insights surrounding the key questions that every golf related business is asking: "How is the pandemic impacting golfer attitudes and behaviors?" "How do we restore confidence so that our customers return?" and "What will the new normal look like?
Presented by Jon Last, President, Sports & Leisure Research Group
12:00PM-1:00PM EST: Delivering What Customers Really Want (Panel Discussion)
Moderator: Mike O’Donnell, Senior Director, Coaching & Player Development, PGA of America
Understanding consumers is the key to sustaining and growing your business. Delivering exceptional consumer experiences is the cornerstone of running any successful business. Golf is no exception. Join this panel discussion on how to identify what consumers really want and how to structure your business to meet their needs.
Included in the discussion, the panel will cover:
12:45pm: Brief Intermission and Invitation to Explore Virtual Exhibitor Marketplace
1:00PM-2:00PM EST: Creative Retail Strategies During a Challenging Time (Panel Discussion)
Moderator: Mike Johnson, Senior Editor, Golf Digest/Discovery Golf
Golf retailers are used to finding imaginative solutions to problems that arise—whether they be internal or external. The COVID-19 pandemic, however, has challenged our industry in a manner never before seen. To be successful in—or at least make it through—this environment, retailers need to be nimble, inventive, resourceful and above all, resilient. Golf Digest equipment editor E. Michael Johnson moderates a panel of four of the nation’s top golf retailers covering off-course, resort, public and private golf facilities who discuss their ideas on how to not only survive, but thrive, in an uncertain sales environment.
Included among the areas the panel will cover:
2:00PM-3:00PM EST: How to Get Better Results for Your Players and Make More Money in Less time (Panel Discussion)
Moderator: Will Robins, PGA, RGX and WRGolf CEO and PGA.Coach Advisor
Case Studies on how PGA.Coach can transform your business, your players and your life.
In this presentation, Will Robins, PGA, will show you how the PGA Modern Coach series can help you achieve the results our panel of Coaches have personally experienced. Joining Will live will be a panel of three PGA Coaches who will offer insight of how PGA.Coach and the Becoming the PGA Modern Coach training series has transformed their lives.
3:00PM-3:30PM EST: Apparel Trends Insights Panel Discussion and Virtual Fashion Show